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Plastic Waste Management and Recycling

Optimizing plastic waste is imperative for a sustainable and habitable planet for the generations to come. We are committed to reducing plastic waste and retain its value through responsible management. Fostering circular economy solutions, we advocate reduce, reuse and recycle of plastic at every opportunity coupled with innovative engineering and sustainable solutions to extend its lifespan.

Fulfilling our strategic priorities - Key enablers

Weight reduction of preforms

Recycling of plastic waste

1. Key Enabler: Weight Reduction

Reduction in weight of preforms and closures translates to reduction in material consumption and lower energy requirements, contributing to a long-term impact on sustainability

Weight reduction of Preforms (Grams)

Reduction of 10% to 20%

In packs of 600 ml to 2.25 liters (2010 to 2023)

Weight reduction of Closures (Grams)

Reduction of 20% to 25%

In packs of CSD/Juices/Water (2010 to 2023)

Weight Reduction of Preforms (In grams)

Weight Reduction of Closures (In grams)

Recycling Process of Plastic Waste

2. Key Enabler: Manufacturing of r-PET

Our global sustainability reputation takes a significant step forward through the integration of responsible sourcing practices into our packaging operations, recognizing packaging as a critical aspect for our identity as a beverage company. By embedding sustainability principles into such large-scale operational endeavors, we bolster our commitment to environmental stewardship. To this end, we’ve established a target to incorporate 30% r-PET in our total PET packaging by 2025 through a joint venture (JV) with Indorama. Moreover, we’ve introduced 100% recycled PET bottles for Pepsi Black in select sub-territories.

3. Key Enabler: Recycling of Plastic Waste

We consider recycling of plastic waste our basic responsibility towards the environment; a reason why we go beyond compliance and conduct several initiatives in collaboration with specialized pollution-control organizations and government authorities.

Our Progress in CY 2023

Recycled 4.04 lakh MT of used PET bottles till CY 2023

Implementing 100% phased recycling of used PET bottles and collection from end-users

30% r-PET

To be utilized in total PET packaging by 2025

Products and packaging reclaimed at end-of-life products

Plastic Recycling Initiatives taken

Placed dustbins on direct vending machines

Enabled direct collection from institutions

Spread awareness through government agencies

Collaborated with IDVB Recycling Operations Pvt. Ltd. for manufacturing of r-PET

Recycling plastic waste: Progress made

We recycled 86% of the total PET bottles consumed during CY 2023, much ahead of the Extended Producer Responsibility (EPR) Regulations laid down by CPCB. PET bottles consumed during the year were 175,292 MT and those recycled during the same period stood at 150,982 MT.

Plastic Waste Recycling %*

Target 2025

100%

*Plastic waste recycled per Kg of PET sold in finished products. Plastic waste includes PET, shrink film, plastic closures, labels and laminates post consumption

Best out of waste with GEM Enviro Management

Our collaboration with GEM Enviro Management Pvt. Ltd. furthers our mission of 100% recycling of used PET bottles in a phased manner. GEM Enviro is a Central Pollution Control Board (CPCB) recognized Producer Responsible Organization (PRO), headquartered in Delhi. It specializes in collection and recycling of packaging waste as well as promotion of recycled green products, and is involved in making T-shirts and bags from recycling of used PET bottles and other waste materials.

Impact

Awareness created for 250+ Ragpickers in CY 2023


1,300+ General public sensitized through awareness programs


Higher waste collection through incentives for ragpickers


Increased income for ragpickers by establishing seamless connect with buyers requiring recyclable waste


Safe, clean and plastic-free environment

VBL & GEM in Action

Together, we have taken the following actions for sustained waste management:

Direct waste collection: Collected waste from end users through reverse vending machines, placing dustbins, and direct collection from institutions (such as hotels, banquet halls and exhibitions)

Plastic waste disposal awareness program: 1,300+ participants were sensitized on proper plastic waste disposal through a combination of welfare initiatives including Swacchta Abhiyan, talks, slogan writing, display, distribution of pet-recycled products and creative programs

Ragpickers Awareness Program: Healthy working conditions and fair price for waste collected by ragpickers were provided for sustained livelihood and better living

General awareness raised on proper disposal of plastic waste


General awareness on clean and green city


Skill development programs


Distribution of recycled merchandise such as t-shirts, masks, safety kits and food items


Installation of bottle crushing machine


Supported PLOG Run 2023, where over 5000 participants across 8 cities gathered waste in celebration of Swach Bharat Diwas