Growing Credibility Sustaining Executional Excellence

In our pursuit of sustaining executional excellence, every operational activity at Varun Beverages Limited is meticulously designed to enhance value for the business and its stakeholders. Our strategies are honed towards achieving operational excellence, driving efficiency and effectiveness across all facets of our operations. The symbiotic relationship we nurture with business associates empower us to thrive within the dynamic market landscape, leveraging synergies for mutual growth and success.

Driving Excellence Through

Robust Infrastructure

(Foundation that supports operational efficiency and growth)

Key Co-relation: Manufacturing

40

state-of-the-art production facilities (34 in India & 6 in international territories)

Extensive Market Share Gain

(Significant expansion in market presence and influence)

Key Co-relation: In-Market Execution

Experienced region-specific sales team

Path created for reaching out to every 6th person in the world

Sturdy Supply Chain

(Resilient network ensuring seamless flow of goods and services)

Sturdy Supply Chain

120+

depots

2,400+

primary distributors

2,500+

owned vehicles

Healthy Margin Expansion

(Sustained growth in profit margins indicating financial strength and stability)

Key Co-relation: Cost Efficiencies

Production
optimization

Backward integration
(3 exclusive + 10 integrated plants)

Innovation
(Piloted 100%
rPET bottles)

Excellent Demand Delivery

(Consistent and timely fulfillment of customer expectations)

Key Co-relation: Customer Engagement

Installed1,000,000+ visi-coolers

local level promotion and in-store activation VBL

brand development & consumer marketing PepsiCo

Prudent ROE Expansion / Future Growth

(Increase in Return on Equity driving sustainable future expansion)

Key Co-relation: Cash Management

Working capital efficiencies

Disciplined capex investment

Territory acquisition

Symbiotic Relationship that Drives Synergy

PepsiCo – Demand Creation

Trademarks
Formulation through Concentrate
Product & Packaging innovation through investment in R&D
Consumer Pull Management (ATL) - Brand Development

VBL – Demand Delivery

Production Facilities
Sales & Distribution – GTM & Logistics
In-outlet Management – Visi-Coolers
Consumer Push Management (BTL) - Market Share Gains

Stakeholders Impacted

Consumers

Delivering wide range of carbonated and non-carbonated beverages to cater the dynamic demands

Investors

Providing best-in-class returns on investment to maintain the ecosystem of trust

Business Partners

Fostering an inclusive growth culture for all-round benefit

Employees

Providing growth opportunities to become the future leader

Environment

Adhered to prudent water management methodologies to offset the environment footprint