OUR VISION

WE WILL BE THE MOST ADMIRED BEVERAGE COMPANY IN ALL OUR MARKETS

ABOUT VARUN BEVERAGES LTD.

  • Varun Beverages Limited (“VBL” or the “Company”) is a key player in beverage industry and one of the largest franchisee of PepsiCo in the world (outside USA).
  • VBL has been associated with PepsiCo since the 1990s and have over two and half decades consolidated its business association with PepsiCo, increasing the number of licensed territories and sub-territories covered by the Company, producing and distributing a wider range of PepsiCo beverages, introducing various SKUs in the portfolio, and expanding the distribution network.
  • The Company manufactures, distributes and sells a wide range of carbonated soft drinks (CSDs), as well as a large selection of non-carbonated beverages (NCBs), including packaged drinking water sold under trademarks owned by PepsiCo.
  • PepsiCo CSD brands produced and sold by VBL include Pepsi, Pepsi Black, Mountain Dew, Sting, Seven-Up, Mirinda Orange, Seven-Up Nimbooz Masala Soda and Evervess. PepsiCo NCB brands produced and sold by the Company include Tropicana Slice, Tropicana Juices (100% and Delight), Seven-Up Nimbooz, Gatorade as well as packaged drinking water under the brand Aquafina.
  • VBL has been granted franchisees for various PepsiCo products across 27 States and 7 Union Territories in India (responsible for ~90% beverage sales volume of PepsiCo India). VBL has also been granted the franchise for the territories of Nepal, Sri Lanka, Morocco, Zambia and Zimbabwe. India is the largest market and contributed ~80% of revenues from operations (net) in Fiscal 2022.
  • VBL is part of the RJ Corp group, a diversified business conglomerate with interests in beverages, quick-service restaurants, ice-creams and healthcare. VBL’s Promoter and Chairman Mr. Ravi Jaipuria has an established reputation as an entrepreneur and business leader and is the only Indian to receive PepsiCo’s International Bottler of the Year award, which was awarded in 1997. He was also awarded the ‘Distinguished Entrepreneurship Award’ at the PHD Annual Awards for Excellence 2018.

Key Milestones

2022
2022
  • Commenced commercial production of Kurkure Puffcorn at the manufacturing plant in Kosi, Uttar Pradesh for PepsiCo.
2022
  • Entered into an agreement to distribute and sell Lays, Doritos and Cheetos for PepsiCo in the territory of Morocco.
2022
2021
2021
  • Incorporated a new subsidiary – Varun Beverages RDC SAS in the Democratic Republic of Congo
2019
  • Concluded the acquisition of West and South India sub-territories from PepsiCo
2019
2019
2019
  • Concluded the acquisition of PepsiCo India’s previously franchised sub-territories of the State of Maharashtra (designated parts), Karnataka (designated parts) and Madhya Pradesh (designated parts).
2018
  • Established a green field production facility in Zimbabwe, an untapped market with huge potential
2018
2018
2018
  • Entered into a strategic partnership for selling and distribution of the larger Tropicana portfolio that includes Tropicana Juices (100%, Delight, Essentials), Gatorade and Quaker Value-Added Dairy in territories across North and East India
2018
  • Concluded the acquisition of PepsiCo India’s previously franchised territory of the State of Chhattisgarh, Bihar and Jharkhand along with two manufacturing units at Cuttack (Odisha) and Jamshedpur (Jharkhand)
2018
2017
2017
  • Concluded the acquisition of PepsiCo India’s previously franchised territories of the State of Odisha and parts of Madhya Pradesh along with two manufacturing units at Bargarh (Odisha) and Mandideep (MP)
2017
  • Increased stake in Zambia subsidiary, Varun Beverages (Zambia) Limited, to 90% from 60%
2017
2016
2016
  • VBL was successfully listed on Indian Stock Exchanges – NSE & BSE
2016
  • Our Company acquired entire shareholding of Arctic International Private Limited in Varun Beverages (Zambia) Limited
2016
2015
2015
  • Incorporation of Varun Beverages (Zimbabwe) (Private) Limited
2015
  • Our Company acquired the business of selling and distribution of soft drinks beverages and syrup mix in one district undertaking situated in Punjab
2015
2015
2015
  • Business transfer agreement through which our Company acquired Pepsi India’s business of manufacturing, marketing, selling and distributing soft drink beverages and syrup mix in Bazpur, Jainpur, Satharia and Panipat
2015
  • Business transfer agreement through which our Company acquired Pepsi India’s business of manufacturing, marketing, selling and distributing soft drink beverages and syrup mix in the Indian states of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Haryana and the Union Territory of Chandigarh
2015
2013
2013
  • Our Company acquired the business of manufacturing and marketing of soft drink beverages in Delhi, India
2012
  • Merger of VBIL with our Company pursuant to the order of High Court of Delhi dated ch 12, 2013
2012
2004
2004
  • Merger of DBL with our Company pursuant to the order of High Court of Delhi dated October 6, 2004
1999
1999
  • Started operations in Alwar, Jodhpur and Kosi
1996
  • VBL started operation at Jaipur in 1996
1996
1995
1995
  • Incorporation of our Company as public limited company